Being good with words is useful. But it’s not enough. The heart of writing lies in creating a relationship between people (readers) and ideas.
Distilling the essence of your message
I’ll help you get clear on what you are trying to say and why you are trying to say it, then I’ll say it.
I’ll cut away what is not needed, to make sure that the message is unobscured.
My primary aim is this: remove any barriers or roadblocks that might get in the way of readers connecting with your message.
Role-Reversing with your Reader
Role reversing gives you an all-important edge. Making a connection with the mind of your audience. One foot in wordcraft and the world of your idea & message, and the other in the garden-of-your-readers.
Writers need one arm comfortably draped around the “essence of message” while simultaneously holding the hand of the reader. Let go of that hand, and you break the relationship.
Some of the ways I can help you out…
“I’ve got a document / important email that I’ve written that really needs some tightening up / polishing…”
Great! Send it my way. I’ll make it awesome.
“I’ve got some basic ideas / bullet points but I’m struggling with how to expand on it…”
I LOVE doing this. Send me your bare-script-bones and I’ll sculpt some great word-flesh onto them.
“I need some marketing / PR spin on some material…”
I’ll engage with your material and look carefully at how it’s written & presented and suggest improvements from a marketing perspective. I bring a keen interest in and empathy for how people respond to written communication.